Over the course of my career, I’ve seen a problematic approach SMB owners take to solve for marketing — hire a single marketing director and hope they can drive more business. After you negotiate a $70,000 salary and cover the 20% overhead for insurance and benefits, your all-in investment is around $85,000 per year.
Well, this approach doesn’t work — at least not that we’ve seen. These marketing directors are hired with three years experience and asked to execute a strategy that’s too complicated for one person to manage. Typically, their experience is grounded in design or social media, both of which are important components, but not enough to increase leads, drive prospects down-funnel, and close more deals.
At the end of the first year, they’ve likely turned out some collateral that your sales team approved, your website may be getting a facelift, and your social presence is more active than it’s been in years. But are the leads pouring in? Are the sales cycles getting shorter? Are your sales enablement materials more effective as the prospect flows into later stages of the pipeline? Do you see ROI for the $85,000 you’re spending?
The most common answer to these questions is no. So what are SMB owners and operators to do with a limited budget, but a strong focus on revenue growth?
Why it’s better for SMBs to outsource marketing and sales support.
Outsourced marketing is not a new concept. These firms are experts and have deep talent in every facet of marketing, including:
- Web design
- Graphic design
- Social media
- Search engine optimization (SEO)
- Funnel analysis
- CRM management
- Sales methodology
- Cadence and scripting
- And more
All of these talents play an integral role in the lead generation and sales acceleration process for growth-focused companies. Unfortunately, small and medium-sized businesses cannot afford to acquire these individuals and would likely miss the mark if trying to hire on their own. An attempt to hire the many roles it takes to successfully implement a marketing and sales strategy would be north of $600,000 per year!
Fortunately, firms like Peer employ these folks to only help at the necessary times, making it more affordable for companies to have access to these talents without the burden of full-time employees. Instead of hiring a marketing director at $85,000 with little impact or making a full investment in a complete team for $600,000, Peer provides an affordable $10,999/mo. solution that gives you the power of an enterprise marketing and sales support team for about the price of a marketing director. All the reward, none of the risk.
Interested in how Peer could help you 10x leads and grow revenue by 200%? Learn more about our process and give us a call.