Case study: Core 10

By Sara Hanlon

The Challenge:

Core10 Co-Founder & President, Lee Farabaugh, knew starting a company would take effort and she was ready to work hard. So, she didn't say "no" to taking on more and more of the sales and marketing needs of her company. Unfortunately, acting as the Chief Sales and Marketing Officer took away from Lee's main focus of hitting aggressive revenue and company growth goals.

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Knowing that hiring a single individual who could "do it all" was far-fetched but lacking the budget to hire an entire marketing department, Lee decided she needed a reliable outsourced partner instead. One that was comfortable playing an integral role in the success of her growth-focused company.


The Solution:

Core10 needed a partner to provide sales AND marketing support. Lee knew the expensive, old-school agency route focused on retainers and set hours wasn't the way to go, they are a small business, afterall. But with Peer, Lee knew right away that she had found a flexible partner willing to fill gaps as needed and support Core10 in hitting their growth targets.


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