You’re ready to work with an agency partner on your website project, but now you’re faced with a few big questions:
- Can we make a few fixes or do we need a complete overhaul?
- What kind of price range are we talking about here?
- How can we make sure this investment is going to get us a return?
We’re sharing some of our most helpful insights to help you navigate this process with ease.
Tweaking vs. Overhauling Your Website
Can we get by with tweaks, updates, and optimizations?
“No human alive can do what a great website can do for your business, yet, so many businesses look at it as one of the first areas to cut corners.” Source
If you’re under a super tight deadline or budget, small fixes can be effective.
However, over time, you’ll probably start to notice a few issues:
Your site has become bloated, unwieldy to manage, and slow to load because of all the add-ons tacked on to solve various problems over the years.
The design looks a little Frankensteined at this point. Your brand guidelines may have evolved over the years, but your website has not. An update here, an update there, three designers later, and your website is looking like a patchwork quilt at best.
- Could it be doing a better job at being the face of your business? Yes.
- Could a more cohesive design and stronger content instill a greater amount of trust in your website visitors? 100%.
- Could a stronger website experience be more effective at connecting with your target audience and spurring them to convert? Absolutely.
- Could your website evolve into becoming one of your best sales tools and lead-generating assets? We think so. Scratch that, we know so.
When you’re ready to make space in your schedule and budget, a more comprehensive approach will lead to greater long-term success.
A budget & timeline-friendly website approach
We know that many projects have a deadline of yesterday, so we wanted to share that there are ways to do a complete website rebuild (and start reaping the benefits) but still accommodate for budget or timeline restrictions.
Phase 1 / Phase 2
The most effective way to do this is to break out your website project into phases. What are all your must-haves? These go into Phase 1. What are all your nice-to-haves? These go into Phase 2, or beyond.
How do you decide on your must-haves? We like this approach:
“In a world where most companies want their website redesigned yesterday, a more realistic approach is to focus on the 20% of your website that drives 80% of the value for your user then continue to update the rest after your relaunch.” (impactplus.com)
What does a complete website redesign and rebuild look like?
A website overhaul comes down to three main components: new design, new development, and new content (either refreshing old content and filling in the gaps, or, starting completely from scratch).
You might be asking these common questions:
- Should we write our own content?
- How will our agency know what to say?
- Do we need to provide content outlines to the agency?
- Do we need to have a blog?
- Do we need a lead magnet or how will we get leads?
- Can our agency help us freshen up our brand in this process?
- We don’t have strong brand guidelines at this point, is that an issue?
- How many designs will we get to pick from?
- How many design edits can we make?
- Can your agency help us with on-site or stock photography?
- We don't have anyone technical on our team, how will we know how to get our domain, hosting, and SSL set up correctly?
- How long does it take?
- What CMS should we use?
- Will we be able to make changes on our own after the site launches? Will my agency provide training?
- Do we have to handle changes and maintenance after launch or can our agency do that for us?
We’re glad you asked these very important questions. We’ve specifically built our process to establish key foundations, so we know what to say, with minimal effort on your part. You don’t need even more to-dos on top of your already busy schedule, right?
Take a deep dive into our process here. We’ve outlined each phase of the website process, why it’s key to the project’s success, and the outcomes you can expect every step of the way.
What we love about our process is that we’re pulling in the right people at the right time, which allows us to create greater efficiencies and then pass those onto you. But no matter where we’re at in the project process, you’ll still have access to our full team when needed.
“You’re gaining access to a range of experts who can pull from their combined years of experience across design, development, strategy, content, testing, and more, not just a single, finite resource.” Source
What all impacts the cost of a website in 2022?
A website is never one-size-fits-all. Here’s a quick list of some of the most common factors that impact a website’s overall cost:
- Number of pages
- How much content needs to be developed
- Number of rounds of revisions
- Number of design options
- Photoshoots and video development
- Special functionalities (think calculators, animated graphics, etc)
Using our Website Estimator, you can dial in the hourly rate of your potential partner with the number of design options you want to see, the number of pages you need to have created, your preferred special functionalities, and other specs to see exactly what your dream website could cost you.
For example, for a 12-page custom website with two design options to choose from, you’re looking at a starting cost of $21,040:
Want to see exactly what your ideas would cost? Click here to use our Website Estimator to create your own package!
Choosing the right agency for your website rebuild
Picking the right agency is crucial to making sure you see a return on this investment, but just how do you choose the right one?
We encourage you to ask the following questions:
How will the website be optimized for my company’s sales goals?
Your website should, after all, be your hardest-working salesperson. It should very clearly showcase what you do and who you’re for, connecting with your target audience. Your website visitors should have a very clear idea of what sets you apart in the market, why they should choose you, what you have to offer, and how you can solve their problem. On top of that, a well-crafted online presence establishes trust, presents you as a thought leader, and inspires your visitors to take action and reach out about working with you.
“Agencies spend equal time on content, user experience, conversion rate optimization, and everything else that makes your website a valuable asset to your company and to actually achieve your goals.” Source
How will my website be tailored to generate leads, nurture those leads, and ultimately result in sales calls?
This is where we see a lot of dropoff with company websites. Many lack the tools and strategy to actually capture leads and lead them further down the sales funnel. If your website is acting merely as a brochure for your business, it’s not working nearly hard enough for you. This is where Peer really excels. Building websites and landing pages that generate leads and sales calls are central to our online marketing strategy and approach.
Does your prospective agency have the resources, talent, and expertise to create any needed content to make our website a successful sales tool?
An effective website is a balance of strong design, efficient development, carefully crafted user experience, powerful messaging strategy, thoughtful copy strategy, SEO optimization, and more. As you can imagine, completing these milestones comes down to the support and dedication of an experienced team. Does the agency you’re considering have a track record and portfolio that showcases expertise in all of these areas?
“Websites are not, “build it and they will come (and convert)”. To be successful in helping you achieve your organization’s goals, your website needs to be carefully crafted and optimized for user experience, content engagement, SEO, generating leads, and more.” - Amanda Olson, UX Designer and Web Developer, Peer Sales Agency
With a website that’s optimized for lead generation, do we have the processes, resources, and team set up to handle an influx of new leads?
Successfully nurturing newly generated leads is often an afterthought, but at Peer, it’s core to our approach. And frankly, it’s one of the things that sets us apart. Once you have a website built on strategy, traffic numbers are rising, and visits are converting to leads, do you have the processes and tools in place to nurture these new leads, generate sales calls, and ultimately result in sales? This includes core assets like sales slicks, case studies, sales call scripts, and more. Have none of those ready to go? Don't fret, we can help with that too!
The sooner your website is revamped, the sooner you’ll start to see the benefits of increased lead generation, sales calls booked, and ultimately higher sales and company growth.
Tell us your business goals
And we’ll share how your website could help you reach them.
Hop on a call with us, share your business goals, and we’ll discuss how we can help you achieve them using your website as an effective lead generation and sales tool.